Online Marketing

Online/Digital Marketing

Digital marketing is an important term for all your online marketing efforts, business through digital channels like Google Search (SEO and SEM), social media, email, websites, blogs to connect with your current and future customers.

For online branding - There is a huge spectrum of moves and assets coming under digital advertising, email marketing, online brochures, landing pages and digital marketing platform. And the best digital marketers have a clear picture of how each asset or move supports their goals.

   Module of Digital Marketing

• Your website
• Blog posts
• Ebooks and whitepapers
• Social media marketing channels (Facebook, Twitter, LinkedIn, Instagram, etc.)
• Earned all online coverage (PR, social media, and reviews)
• Online brochures
• Branding assets (logos, fonts, etc.)

   Area of Digital Marketing

Search Engine Optimization (SEO)

Search Engine Optimization is a method of strategies, techniques and strategies used to increase the number of visitors to a website by obtaining high ranking placements in a search engine (SERP) search results page - Google, Bing, Yahoo and other search engines

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of internet marketing in which the promotion of websites is incorporated primarily through paid advertisements by increasing their visibility into search engine results pages (SERPs).

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the full-funnel approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else products or services on your website.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business website.